DIGITAL COMMUNICATIONS AGENCY
Brand
Storytelling
Empowering Purpose-Driven Organizations Across Africa through authentic storytelling, digital communication and human-centered design solutions.

Digital Communications Strategy
Develop comprehensive strategies that integrate digital platforms, audience insights, and organizational goals, ensuring impactful communication and audience engagement.
Website Development
Design and build unique, custom-made, and result-oriented websites that tell compelling stories and drive impactful engagement.
Online Reputation Management (ORM)
Safeguard and enhance your online presence by managing social sentiment, addressing crises, and maintaining a credible digital identity.
Brand Development
Create cohesive brand identities, including logo design and brand strategy, that align with an organization’s mission and values.
Affiliate Marketing
Build and manage affiliate programs to leverage strategic partnerships that amplify visibility, drive engagement, and boost sales conversions.
Web Hosting, Domain Registration and Email Services
Provide secure and reliable web hosting services, domain registration, and custom email solutions to ensure professional and seamless communication.
Training & Capacity Building
Empower in-house teams with hands-on training in digital communications, ORM, and brand development, enabling sustainable organizational growth.
Selected Projects
Our Portfolio
We are passionate about solving problems through creative communications.
- All
- Affiliate Marketing
- Brand Development
- Digital Communications Strategy
- Training & Capacity Building
- Website Development
Mabeh Fang - BAMCO Africa - COO
“I can finally say this. I really like working with Tabvi and his team. The B.Shop is effiecient and took time to understand the BAMCO Africa vision so as to build the right brand identity and website for us.“

Sarah Scott - The Kilimanjaro Project - CEO
“I've had had the honour to work with Tabvi on all things creative, our website, 5 year strategic plan, brochures, presentations, communications and fundraising strategy. We look forward to growing together.“

Mathieu Cornillon - Pharo Foundation - Rwanda Director
“Since August 2023, we have had the privilege of working closely with The B.Shop Africa on various branding initiatives.
Throughout our partnership, They have consistently demonstrated professionalism, creativity, and a
thorough understanding of our brand identity. “

Hausa Lightbourne - E4Impact (Rwanda) - Country Manager
“The BShop Africa has been a valuable partner in advancing E4Impact’s mission to empower innovators and entrepreneurs in Rwanda. Their capacity-building and training initiatives align seamlessly with our goals, and we look forward to continuing this impactful collaboration. “

About Us
The B.Shop Africa, based in Kigali, Rwanda, is a network of communications experts empowering the development community and social enterprises across Africa. Guided by branding expertise, authentic storytelling, and a deep understanding of the African landscape, we craft strategies that resonate with local contexts while engaging global audiences. Led by Tabvi “Mellow” Motsi, a proud Rotarian, we integrate Rotary values of service, integrity, and leadership to deliver innovative solutions that connect organizations to their communities. Through our unique blend of storytelling and cultural insight, we help purpose-driven brands authentically reflect their missions and achieve impactful growth.
We love what we do!
Why Choose The B.Shop Africa?

01
African Expertise: We bring deep knowledge of the African landscape and cultural nuances, crafting solutions that resonate locally and globally.
02
Corporate Competitiveness Meets Social Impact: We adapt lessons from the cut-throat corporate world, ensuring that social enterprises, particularly those in FMCG sectors, develop resilient brands that drive sustainable sales while authentically connecting with communities.
03
Rotary-Inspired Values: Guided by the principles of service, integrity, and leadership, we are committed to delivering ethical and impactful solutions that align with our clients’ missions.
04
Authentic Storytelling: We transform your mission into compelling narratives that inspire action and build trust.
Our
Team
Tabvi Motsi
CEO and co-founder
Affectionately known as Mellow, Tabvi is a brand storytelling expert with over 2 decades of experience in brand development, advertising, and digital marketing across Sub-Saharan Africa. Armed with an MBA in PR & Advertising, he is passionate about training and empowering others through capacity building.
Batsi Freddy
CEO and co-founder
A visual storyteller and cultural preservation advocate, Batsirai leverages his 16 years of experience in animation and graphic design to celebrate African narratives. With a master’s degree in animation from Wits University, he has worked with notable brands such as the Intra-African Trade Fair and Africa50. He is also the creator of Ndoto Kids, promoting education in African vernacular languages.
Catherine Dzvene
Marketing & Business Development Manager
With over a decade in brand and commercial management, Cathrine specializes in business process improvement, organizational development, and strategic decision-making. Her expertise in competitor analysis, customer insights, and team leadership drives us. She’s also a Master of Ceremony and founder of Dziirwa.
Charmaine Chitate
Communications Specialist & Documentary Photographer
Charmaine is a Zimbabwe-based documentary photographer exploring identity through themes like climate change, food security, and livelihoods. Her work has been published by platforms such as Getty Images, African Arguments, and World Rugby, capturing impactful stories across diverse industries.
Our Dedicated team is always ready to help.
Have a project in mind? Let's talk
Our team is there to help you tell your story and achieve brand centred results across Africa and beyond.
Our Clients & Partners
Any questions?
Feel free to drop an email and ask us about how we can work with you to achieve your branding and marketing goals.

Email for consultation